Many organizations recognize that Latinos and Latinas can contribute to corporate life in immeasurable ways. Some realize that diverse perspectives at the employee, managerial, and executive levels can bring fresh ideas, energy and innovation. Prior to the economic crisis of 2008, Latinos and Latinas are becoming a market force in the United States, to a projected $1.3 trillion estimated buying power by 2013.
I wanted to start off today's blog entry with a very interesting article I read this morning while eating my breakfast at a hotel lobby in Houston. The article was titled, "Diversity grows as majority dwindles" and was on the front cover of the June 11th issue of USA Today. The gist of the article was that minorities are now making up almost half of the births in the US.